I will be sharing a logistical step by step post in the future in regards to dotting the i’s and crossing the t’s towards planning a successful meeting.

However, in the interim, I want to share a little secret with you.

Although the content of your meeting is of great importance, and all of your attendees will hopefully gain value in the materials that your training will provide, as a planner, you need to ask yourself one question.

What will my attendees remember about this conference? What is their main take away?

By nature, human beings like to enjoy themselves. They will value the seriousness and purpose of your conference, but after a long day of speaking engagements and participating in corporate discussions, they will need and want a break.

In comes your time to shine, and by default, time for your event to become a huge success!

Your evening dinner event will provide your participants with a much needed break, and with the opportunity to socialize and network. Enjoying fellowship with nourishment and beverage will allow your guests time to really get to know their colleagues, and time to foster lasting working relationships and memories.

But it’s not just about the food and drinks, and the right place to enjoy both, it is about ambiance. Think theme. Mr. Jones might not remember discussing company policies in a conference setting, but I can assure you that if the same conversation presents itself while his boss is particpating in a luau lesson, or wearing a mask and beads at a mardi gras celebration, the topic will be much more memorable. Believe it or not, valuable company issues can and have been discussed while the entire team is taking the time to let their hair down.

Let your attendees be given the opportunity to enjoy themselves, but be sure and provide them with a fabulously themed event to allow them to do so.

Remember, networking is key!